Link building Strategies 2023

1. Create great content

 

The easiest way to get backlinks is to create great content that could earn links for your site. Start by creating unique and incredible content which people would love to read. Keeping your target audience in mind, write engaging, unique and actionable content, create interesting infographics, charts, videos and other visual content that you believe would help attract traffic to your website. Share links to this content on other websites.

 

2. Email Outreach

 

You can always accelerate link building process by actively requesting other websites for email backlinks. In return, you can offer them unique and interesting, SEO-optimized content. This is called link building through email outreach, and is deemed to be one of the most in-demand SEO skills in digital world.

To get backlinks, you have to reach different websites and check if the website managers are interested in your content or not. You can find email addresses manually. There are also some easy to use extensions available which you can use to pull email addresses in bulk. You can add these email addresses to your spreadsheet and start contacting them with a pitch.

 

3. Broken link building

 

Broken link building involves finding pages in your niche with backlinks that have gone dead, recreating a similar web page and then reaching out to people/companies who have posted links on that page and convincing them to link to you instead. The webmasters swap the link to the new resource because no business wants to send visitors to a broken link.

Broken link building is a four-step process.

·         Finding dead pages with backlinks

·         Vetting the links

·         Recreating a similar page

·         Doing outreach

 

It is pertinent to mention here that broken link building is not an easy technique. It is hard to execute well; sometimes you get instant results, sometimes, you don’t.

 

4. Guest Posting

 

The easiest and straightforward link building strategy is creating and posting high-quality content on other sites. Create an engaging piece of content with a few links pointing to your website and get it published on another website with high domain authority and traffic.

 

Here are tips to creating great content for link building:

·         Create content keeping host page’s target audience in mind

·         Add quotes supporting your content

·         Add links to relevant articles from your website

 

·         Add images and videos to make it amazing

 

If you are looking for the best SEO Company to build quality link building services then hire Icon Advertising.