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1. Create great content

 

The easiest way to get backlinks is to create great content that could earn links for your site. Start by creating unique and incredible content which people would love to read. Keeping your target audience in mind, write engaging, unique and actionable content, create interesting infographics, charts, videos and other visual content that you believe would help attract traffic to your website. Share links to this content on other websites.

 

2. Email Outreach

 

You can always accelerate link building process by actively requesting other websites for email backlinks. In return, you can offer them unique and interesting, SEO-optimized content. This is called link building through email outreach, and is deemed to be one of the most in-demand SEO skills in digital world.

To get backlinks, you have to reach different websites and check if the website managers are interested in your content or not. You can find email addresses manually. There are also some easy to use extensions available which you can use to pull email addresses in bulk. You can add these email addresses to your spreadsheet and start contacting them with a pitch.

 

3. Broken link building

 

Broken link building involves finding pages in your niche with backlinks that have gone dead, recreating a similar web page and then reaching out to people/companies who have posted links on that page and convincing them to link to you instead. The webmasters swap the link to the new resource because no business wants to send visitors to a broken link.

Broken link building is a four-step process.

·         Finding dead pages with backlinks

·         Vetting the links

·         Recreating a similar page

·         Doing outreach

 

It is pertinent to mention here that broken link building is not an easy technique. It is hard to execute well; sometimes you get instant results, sometimes, you don’t.

 

4. Guest Posting

 

The easiest and straightforward link building strategy is creating and posting high-quality content on other sites. Create an engaging piece of content with a few links pointing to your website and get it published on another website with high domain authority and traffic.

 

Here are tips to creating great content for link building:

·         Create content keeping host page’s target audience in mind

·         Add quotes supporting your content

·         Add links to relevant articles from your website

 

·         Add images and videos to make it amazing

 

If you are looking for the best SEO Company to build quality link building services then hire Icon Advertising.

Real Estate Marketing Strategies 

 

Real estate industry has increased to a great level and the real estate agents help people find their homes. Majority of the people contact the real estate agents when searching for homes and properties and most of them buy through them without the help of real estate agents finding home is nearly impossible. Agents show value by informing about latest news on current market conditions. Top agents are showing value by offering news and updates on local market conditions, having a solid hold of real estate marketing is most important thing for anyone in the field.

In this article some of the real estate marketing strategies top agents use to uphold their businesses are given below:

 

1. Website.

The most important thing in today’s digital work is to create a website you’re your real estate business because Most of the buyers use the internet to search for homes, land and other services before going or purchasing purchase. Through internet they get the idea of the situation. So forming a website for your real estate business will guide the people what actually you offer.  Make social media accounts on all like Facebook, Instagram and Twitter, Pinterest. Update your site regularly, include listings, this will help the people coming to your site as they search for properties and interact with people.

 

2. Email marketing campaigns.

The other strategy is to develop an email marketing promotion. You can send summary of your blog content every month, and can reach out to people when new property listings are offered. For more clarity, add images and video of the property. 

 

3. Try experiential marketing.

It helps to invite people to cooperate with your business in a real-world situation. You can arrange a tour of the areas you’re marketing in, organize an event, invite buyers to view the home and explain homebuyers about the process of buying and investing on a home, invite buyers to view the home.

 

4. Collab with local businesses.

Partnerships with local business will also improve your marketing. You can build a partnership with local clothing brands, home decoration stores, and other well-known shops to indorse listings. Plus offers them an invitations to participate in different events. This strategy would be helpful and you can work with the local businesses to fix discounts on goods that can be accessible to the home buyers.

 

5. Contact

The major thing is contacting, make sure to put your contact and information on every page of your website. It would be better if you make a contact us page. It will be helpful for users to contact you.

 

 

6. Navigation

Make your site easy to navigate. Desired people need to have a good experience on your website.

 

7. Reference

Provide encouragements for previous clients to refer you to new buyers.

These were some of the top most strategies of real estate marketing.

 

For more information consider visiting Icon Advertising.

 

First of all you should know what actually Snapchat is? Well it is an app which was launched in 2011. It allows users to communicate through, message, calls, and videos.

 

 

• Videos: one of the main differences as mentioned earlier is that the content you post on Snapchat would be disappeared after 24 hours while on TikTok there is no such thing like disappearing of post. So audience would find it difficult to share the content, of course they can share with others but they have limited amount of time for that and it can’t reach the wide range of audience and will not get the views it deserves while on Tiktok the users can share the content to others and this is how the content will spread worldwide. Everyone wants their videos to go viral which is the key to more popularity and followers and more traffic to their products. So in this case TikTok is better as compared to Snapchat. people share videos and pictures that disappear within 24 hours. Like other apps it also has friend request option for users they choose to communicate with. You have options to make the account public and private as well. While on the other hand TikTok is an app which was launched in 2017. On TikTok the users can share their own videos as well as follow, like, and comment on other people,s profiles. Initially it offered 10 to 60-second videos but now people can also make videos of more than 60 seconds. And your content will not disappear after a short period of time. If we compare these two, Snapchat has more than globe 200 million users across the globe while TikTok  has more than  .Both Snapchat and TikTok conti850 Million users per month and it continues to grow. Both apps have their own pros and cons for content marketers. In this article some of them will be discussed:

 

•        Audience:  Snapchat has launched many years ago while and TikTok has just recently gain popularity. There are different audience on each platforms. Snapchat will be the best place to find an older audience as your target market because the younger generation has grown up using it on daily basis. In Snapchat, the users mostly are publishers. Since it is a popular app among the youngsters. On the other hand, on TikTok. The users are mostly celebrities, famous brands and content in Snapchat, the crowd mostly comprises of publishers. The Gen Z are mostly on TikTok. You can find the younger crowd both Snapchat and TikTok.  Mostly you won’t be finding an older generation on either of the platforms.

 

•        Advertising: In advertising perspective, Snapchat authority’s brands to promote themselves through ads, Snap Ad branded filters, and personalized targeting. While Tiktok advertising is usually comes in form of Cost `per Thousand Impressions basis branded filters, high view ads, hashtag challenges, and influencer brand partnerships.

 

•  Content Marketing: Snapchat is considered as the favorable app among brands looking for a platform to introduce short videos, to launch a product and get appreciation from both Gen-Z and millennial. You can always draw online traffic to your website through them and generate greater conversion. On the other hand, if you want to target the Gen-Z population and have budget limits. Using a trending hashtag and keywords, you can raise the video content, attract your target audience. As for TikTok the social media network allows only a few brands to share the link of their created videos in the website content it is not that much promising for getting traffic to your website. Hence Snapchat is the better one for generating traffic to the websites.

 

•  Marketing Opportunities: Snapchat is considered as suitable for mid-sized and large-scale companies because it has no perspective of free content creation. However, the advertising alternatives are going for brands to influence, so most of the companies are investing more on Snapchat than other platforms. It also allow all business users to share links of content on websites that TikTok fails to cover.  Small business go for TikTok because the platform is new, and unlike SnapChat it has limited offers to share the links, and on what makes content engaging and what fails to achieve it.

 

 

When it comes to decide between Snapchat or TikTokt that which one is better there are tons of pros and cons with each and as you have read those in the article. Now you should deeply think decide which platform would be best for you and would be a great place to reach the target audience and get more traffic. 

People may find it hard to select a strategy for their business and marketing. Nowadays online marketing is considered as the best option for marketing your products and services, but offline marketing has other its own benefits. Each marketing approach has its own pros and cons.

In this article we have discussed about both online and offline marketing, read it and find out which one is more beneficial for your business:

 

·         Online marketing:
Online marketing refers to selling or buying products through online platforms like social media, ads, e-mail marketing, video blogging, website creation and all.

 

Pros

·         It sells the product in a short period of time.

·         It offers content at a cheap rate

·         It is Measurable, you can measure online activities, likes, follows, shares and purchase using the online tools.

·         It is accessible to every kind of business to all over the world. If you have an internet and computer it can reach anywhere in the globe.

·         People can share their experiences and feedbacks online and it would be helpful for other buyers too.

 

Cons

·         First you have to learn how it functions. You have to be familiar with its usage before practically using it.

·         Though it can sell even a single click but in online marketing the competition is always very tough.

·         Take times for the customers to build trust on your product and services.

·         Also has a risk of fraud.

 

 

·         Offline Marketing

Offline Marketing refers to create brand awareness using Internet. It uses traditional ways of marketing that do not have the direct involvement of internet. It has television and radio ads, print publications, direct emails, and outdoor advertisements etc.

 

 

Pros

 

·         It can build trust shortly.

·         It creates a long term impression and relation with the buyers, they remember print ads than online ads.

·         People always prefer it when they step out of home.

·         Good for those people who are not familiar with online marketing.

·         You can easily get exactly what you need.

 

 

Cons

·         It cannot be measured effectively, method of measurement in offline marketing is limited.

·         It is costly like television ads, magazines but print marketing is cheap.

·         Its reach is limited, depends on how you invest on marketing if it is limited then its reach would be limited. This is the reason it can’t reach the professional people easily.

·         Its time limit is also very short you can run your aid in the time you have paid for.

·         It needs large amount of people to run it.

 

 

 

We hope that your confusion is cleared now about online vs offline marketing, for more updates do visit Icon Advertisement.